We have had the pleasure of consulting with, speaking to, writing for and training up some amazing brands and people. Here are some of the testimonials we’ve received over the years….
We recently completed a newsletter audit with Kath and her team at Holistic Email Marketing and I just want to say how excited I am for going this route! The audit was an enlightening experience as a whole and I am super excited for the email related improvements that will follow! Kath has proved how doing ordinary things can become extraordinary simply by doing them with the right people, and I 100% recommend Kath and her team for any email related consulting one may seek – from strategy to optimization tricks, from simple email messages to the complete customer journey – her insights on email marketing topics are just so valuable! Starting working on the tasks from the audit, it was made apparent that greatness in the email industry comes from taking little smart steps, and doing them consistently. I’m very thankful for Kath, and the fact that she is still providing valuable feedback, even after the completion of the audit. Very glad we chose them for the audit – I would do it again anytime! – Sanda Briciu, Tractive
I took my team to a workshop with Holistic Email Marketing to review our customer journey maps. My key focus was really just to get the team out of the office and into an environment where thoughts could flow freely without the distractions of work. However I must say we got so much more than that, Kath had really done her homework on the brand and already pointed out some quick wins we could action that we hadn’t even thought of. The afternoon was well structured and the team have actually taken on board her mapping technique and goal setting. Would highly recommend! – Jo Crawford, Mr Porter
We asked Kath at short notice to help audit our CRM programme. Kath’s expertise was evident in how quickly she understood our particular challenges, and her audit and recommendations were both timely and insightful. We benefitted from immediately actionable changes as well as getting clear input on strategic goals, both of which will elevate our CRM performance. Kath was a pleasure to work with and I have no hesitation in recommending her. – Jamie MacNaughton, tails.com
Kath gave us a very comprehensive overview of our customer journey and helped us to see our business from a completely different perspective. When you’re stuck in the detail every day, Kath’s expert opinion was extremely valuable. She pointed out “quick wins” which we could immediately implement & longer term strategies that we should be thinking of. Kath offered an outsider’s perspective with a wealth of knowledge. Would recommend to anyone serious about their CRM strategy! – Tor Hopkins, Kate Spade New York
I worked closely with Kath on an email client project earlier this year and she was a real pleasure to work with. She is highly efficient, professional, hard working, a stickler for detail and great when dealing with clients and delivering results. Kath’s particular focus on this project was email marketing, and she really knows her stuff. As the Econsultancy project manager, I found myself learning a lot from her as we worked together in responding to the client’s global email marketing brief. — Alex Shaida, Econsultancy
Kath is fantastic and someone I hold in very high regard. She inspires me and her passion for email/CRM communications is amazing. She delivered a clear and concise email strategy for my company, which has allowed us to take our email marketing onto better routes to market. I cannot wait to work again with Kath. and drive our email marketing even further. — Phil Ireland, Clothingsites
“We recognised Kath Pay as a leader in the industry, and as we wanted the best, we contacted Holistic to help us take a new approach to our email marketing. We needed a consultancy who could help us take our email marketing from ‘batch and blast’ to something more sophisticated, with conversions being our primary goal. Through the audit that Holistic performed, they helped identify missed opportunities, and gave some great recommendations on how to take advantage of them.” – Aamir Jiwa, Printerpix
“The audit produced by Holistic Email has given us clear direction on how to move forward with our email marketing strategy. The audit investigated our entire customer journey, from website actions and content through to how leads are nurtured. The review of our existing email marketing campaigns highlighted some interesting points on what we were doing well and not so well. The overall audit outlines missed opportunities with valuable suggestions on how we can progress.” – Hannah Barron, Country House Wedding Venues
I’ve known Kath professionally for over a decade and have had the pleasure of inviting her to speak numerous times at the Email Innovations Summit both in Las Vegas and in London. In addition, she is a regular contributor to the Only Influencers’ blog, a community of email marketers that I run. Not only is she one of the most professional experts in her field, she is a fantastic communicator. Her sessions at the Innovations Summit are always some of the most highly rated by our audience and her blog posts for 2017 were recognized as the most read articles of the year. Always insightful, interesting, and unafraid of telling it like it is, Kath Pay is an asset to any program or conference. She has my highest rating – Bill McCloskey, Founder, Only Influencers
“We had the pleasure to have Kath on stage at both of our email industry conferences: Mail My Day (held in Warsaw) and Email Day London. Kath gave a dynamic talk that proved a hit with both audiences, receiving an outstanding score. She demonstrated a deep knowledge of the email industry that she effectively communicated, combining data, tactics and a sharp wit. We have nothing but admiration for her and cannot recommend Kath enough!” – Maria Wachal, Freshmail
In January 2014 I attended the Email Evolution Conference in Miami, FL where Kath delivered an inspiring presentation about the psychological approach of email marketing. Her talk empowered me to think differently about the way I create. What she shared alone… made the trip worthwhile. I am now viewing emails in a totally different light and am leading my organization in using a psychological approach in our email development. Many thanks for passing along your wisdom and especially “The Rule of 3” — Scott Carlton, World Vision
Prior to meeting Kath, her reputation as one of the top thought leaders in the email industry preceded her. Through colleagues and mutual friends, I was familiar with her work well before we met in 2010. After more than a year of working together and often speaking together, I am continuously impressed with Kath’s insights. She is what every strategist or thought leader should aspire to be — as personable as she is bright and as pragmatic as she is creative. — Richard Evans, Silverpop
I’ve known of and known Kath for a number of years now and have always been impressed by her understanding of the Email Industry. Her contribution to speaking, writing and consulting in the industry is enormous and she is someone I will refer to when I need some no-nonsense advice. — Gianfranco Cuzziol, Zone London
Kath is an awesome marketer to work with. Kath authored an original ebook for Marketo that was thoughtfully researched and written. She is incredibly easy to work with and made the project management aspect of the project seamless. I would definitely recommend her work and work with her again. — Ellen Gomes, Marketo
Perspektiv has been voted the top regional Direct Marketing Agency by the Recommended Agency Register. (RAR). We need to be “ahead of the game” in all areas- and in particular Direct Marketing through Digital Channels. We invited Kath to produce a series of seminars for our staff over a three day period to educate them in the finer points of email marketing and the “do’s and don’ts”. Each part of our business was addressed by Kath, from Sales to Account Managers, Marketing to Web Design and Production. In three days we accumulated knowledge and expertise which would have taken us years to acquire had we not engaged Kath. She is truly an expert in her field, and I would recommend her to anyone who wants to know more about communication through Digital Channels. She’s also charming and knows how to “hold a room”! We were very pleased with Kath and we are already reaping benefits from her advice. — Lincoln Austin, Perspektiv
Whether you’re new to email marketing or you’ve been doing it for awhile but feel stuck, you should join Kath for one of her all-day training sessions. At the end of the day you will be inspired, you’ll feel like your knowledge got organised and/or you’ll come out with a plan – you’ll want to test and try to improve what you do, because now you will know how. And why.
That’s what happened to me after both sessions I attended (beginner and advanced). Kath’s enthusiasm for email marketing is evident and contagious, and her vast knowledge of the subject helped me figure out what to do next, how to do it and why I should even try. Both times I learned something new and I left with a whole to-do list of all things email.
One of the things that really stuck with me was Kath saying that if you can imagine it, it can be done. She truly believes email can be great, and when you see her presentation, listen to her and work through some exercises, you’ll believe it too. And you’ll believe that you can be the one delivering great emails. — Marta Sloma, Azimo
Kath is both inspirational and passionate about everything around email marketing. Not only does she deliver training clearly and concisely, but Kath has an overwhelming ability to make you want to race back to the office and put everything you have learned into action, especially as she describes how simple each aspect is to implement. It is with great pleasure that I work with Kath, I always look forward to the next course, where we will discuss what new email strategies we have put into place, and bounce ideas off each other on how we can further improve them. — Susan Laurie, Screwfix
Kath was a wonderful instructor and clearly both an expert in her field and a good communicator — I would definitely attend another of her courses in the future. I came away from her Email Marketing: Advanced course with countless new ideas to refresh our current strategy, and I feel excited and confident that these ideas will help us exceed our department’s goals. — Kelly Jenkins, Condé Nast Johansens