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The State of Email Unsubscribe

Authored by Kath Pay, this email unsubscribe report from Alchemy Worx and Smart Insights, shines a light on the email unsubscribe process of 87 retail brands – and how many are falling short.

With recommendations for delivering a good email unsubscribe experience, and insights into why it’s so important, it’s a must-read for anyone wanting to continue a relationship with customers after they hit unsubscribe. In this report you’ll discover:

  • Why 1 in 5 retailers fail to meet expectations, creating experiences that can harm their brands and end the customer relationship permanently
  • Which email unsubscribe techniques enable a good customer experience
  • Examples of the good, the bad and the ugly

To read the State of Unsubscribing in 2016 please share some details with us and we will send you a link to download the report.