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Lifecycle Email Marketing Briefing

In this Lifecycle Email Marketing guide by Smartinsights, Email Marketing Expert Kath Pay explains the key success factors that you need to review in your email communications strategy focusing on advanced techniques most relevant to transactional Ecommerce businesses and larger organisations in sectors like Retail, Financial Services, and Travel.

A lot of best practices are shared on making email marketing more effective, for example, how to improve email creative and copy. For larger brands, email marketing is a vital driver of sales from prospects and customers, yet to improve results, more complex issues reviewing email communications strategy need to be improved to get the biggest gains.

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