Test Your Way to Success – Holistically!
Holistic Testing is a new email A/B testing approach that we’ve pioneered here at Holistic Email Marketing. A regularly-performed test based on a hypothesis is the essence of Holistic Testing. Unlike a typical A/B split test that is based on testing a factor and achieving the single aim of gaining an immediate uplift in a single campaign; Holistic testing has a two-fold aim.
- Finding out which version delivers the best result.
- Discovering long-term insights about your audience.
Why Test Holistically?
You’ll see the greatest benefits from Holistic testing by seeking long-term, valuable insights about your audience. You can then share these insights across many channels to drive your business objectives.
Also available to help you get started is our Testing Planner, available to download today.
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