Home » Insights » Guides » Track it and Smash it: 6 Email Marketing Metrics You Must Measure

Authored by Holistic Email Marketing’s Kath Pay

A major reason why email is still so valuable for marketing is that it’s definitively measurable. While there are a host of metrics that can show you how well your email program is doing, some metrics are more valuable than others. Wouldn’t it be great to save time by focusing in on the most important indicators?

Key takeaways from this cheatsheet:

  • Explore 6 important marketing metrics to better measure your campaigns
  • Discover how to best determine ROI for your email marketing
  • Learn how to better interpret your unsubscribe data
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