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Compared to the industry standards how effective are you campaigns, really? Are they exactly what the subscribers expect? You’ll find the answers to these and other questions in this post + exclusive report – Email Marketing by Industry January 2016, written by Kath Pay in collaboration with GetResponse and SmartInsights.
According to data from DMA 2015, for every $1 invested, email marketing generates an average return of $38. However, not all industries have been created equal. You may have noticed that some markets are more competitive. A great number of players using advanced tactics, yet observing lower than global average Open Rates and CTRs. Other industries, on the other hand, seem to have plenty to catch up in terms of methods and techniques but observe much higher than the average results.