Episode 7, Tuesday 8th September 2020
Email & More… Helpful Marketing with Adeola Sole, Kath Pay, Elliot Ross and Kait Creamer
Join us for this panel on Helpful Marketing, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Elliot Ross of Taxi for Email and Kait Creamer of Framer.
Wow! What an informative panel this was – on a very intriguing topic. Helpful Marketing (a subset of Customer Experience Marketing) can be somewhat elusive in nature when trying to pin it down. In today’s panel we discussed the following, including revealing some great examples of Helpful Marketing:
What is the definition of of Helpful Marketing?
How do I begin with changing over to Helpful marketing? Do I need new technology for it?
Why starting with your strategy is the best way to begin
Where’s the line between helpful and overbearing?
We discussed some examples of Helpful Marketing
How you can help your company to embrace the concept of Helpful Marketing