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Series 3, Episode 5, Tuesday 23 August 2022
Email & More… The Ins & Outs of Email Deliverability
As ISPs develop new ways to restrict inbox access, deliverability experts are discovering new methods to get more wanted emails delivered. These include authentication, load-balancing, domain and IP reputation and others. Good deliverability is an art!
Learn more about how to reach the inbox from our panel of experts: Amir Hussain Khadim (ex-Qatar Airlines), Kath Pay (Holistic Email Marketing) and episode host Skip Fidura.
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| Amir Hussain Khadim former Manager Owned Media | Kath Pay Founder & CEO | Skip Fidura Fractional CMO |
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Our panellists will address these questions and more:
- I know about SPF and DKIM, but what about BIMI and DMARC – are these necessary for good deliverability?
- What is load-balancing, and why do I need to know about it?
- Should transactional and marketing emails be sent from different IP addresses?
- How will I know if my emails aren’t reaching the inbox
- What must I do to fix deliverability problem?
As always, you can participate in our deliverability conversation, not just observe. The virtual meeting room will open for friendly networking before the panel discussion begins. Feel free to ask questions at any time, too.
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