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Series 5, Episode 1, 26 March 2024

Email & More: Email Marketing Call-To-Actions That Convert

The email call to action (CTA) is more than just a few well-chosen words on a pretty button. It  must attract attention, tell viewers what to do, and hint at what will happen when they do it. That’s one reason why “Click here” simply will not do as a CTA! Our session will bring together copywriters and conversion experts who can help you unlock the secrets to conversion-driving CTAs with creative ideas and testing approaches.

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