Series 4, Episode 8, 17 October 2023
Email & More… The Relationship Between CX & Retention
What happens when customers interact with your brand could make them loyal customers or turn them off forever. Your email marketing programme is a big part of the customer experience! Is your CX strategy up to the task?
Explore all the ways you can use email to create a positive customer experience and increase retention. Watch on-demand for expert insights and hands-on advice from these email marketing experts: Silvia Chaver, Digital & CRM Manager of LVMH Fragrance Brands; Lisa Petit, CRM Lead Developer of Specsavers; Alyssa Moynihan, Global Email and Automation Specialist of UNICEF; with Kath Pay, CEO/Founder of Holistic Email Marketing and moderator Skip Fidura.
The panel covers these topics and more:
- What affects the digital shopper’s customer experience
- How email can build or destroy a customer’s experience with a brand
- CX strategies and tactics of global brands
- Creating a CX strategy for retention