Series 4, Episode 3, 9 May 2023
Email & More… Secrets to Crafting Compelling Subject Lines
Email has come a long way since the early days but one fact is still true: You need strong subject lines to turn inbox-scanners into email-openers. If you aren’t getting the action you expect from your email campaigns, tuning up your subject lines could be the start of something big.
Join Holistic Email Marketing for Email and More: Secrets to Crafting Compelling Subject Lines on 9 May and get fresh insights on using data, testing and your own copywriting smarts to create attention-getting (and action-driving) subject lines.
What you’ll learn in just 60 minutes:
- Why subject lines still matter
- How to research and test subject lines
- Where AI fits in the creative process
- How cross-channel data helps you write better subject lines