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Series 4, Episode 7, 19 September 2023
Email & More… Get the Edge on Your Competition with Persuasive Email Design
Email design is more than pretty pictures. Done right, it can be as persuasive as your email copy and offers. How well does your email design encourage customers to click and convert?
Discover the design secrets that make your emails more clickable when you watch on-demand this panel with email design expert Evan Diaz of RPE Origin, who with Holistic’s Kath Pay and Moderator Skip Fidura will show how email design can move more customers from the email to the landing page.
The three-member panel will cover these topics and more:
- Why design is as persuasive as images and copy
- Simple visual cues you can use now to showcase key points
- Using both overt and covert design tactics
- Persuasive elements that work in every email environment
- Trends in email design and how they affect an email’s persuasion potential
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