Home » eCRM Events » Email & More: A Q&A With… » Email & More Season 3 » [On-Demand] Lifecycle Marketing and Automation

Series 3, Episode 6, Tuesday 27th September 2022

Email & More… Lifecycle Marketing and Automation

Does lifecycle marketing still matter or do we have a better way of speaking to our customers based on their actions? 

Join this discussion to discover the latest thinking about lifecycle marketing from veteran B2C email marketers Scott Cohen (SmileDirectClub), Elizabeth Allen (UNIQLO), Ryan Phelan (RPE Origin), Kath Pay (Holistic Email Marketing), and episode host Adeola Sole (Holistic Email Marketing).

Scott Cohen
Director CRM
Lead Conversion
Elizabeth Allen
CRM Project Manager
Ryan Phelan
Kath Pay
Founder & CEO
Adeola Sole
Senior Consultant

Join us to hear our panellists discuss these questions and others: 

  • What is lifecycle marketing?  How does it differ from marketing automation?
  • Where do I begin when launching a lifecycle programme?
  • How – and why – should I test my lifecycle programme?

As always, you can participate in our lifecycle marketing conversation, not just observe. The virtual meeting room will open for friendly networking before the panel discussion begins. Feel free to ask questions at any time, too.