Home » eCRM Events » Email & More: A Q&A With… » Email & More Season 3 » [On-Demand] Designing for Conversions within Email Marketing

Series 3, Episode 4, Tuesday 26th July 2022

Email & More… Designing for Conversions within Email Marketing

Designing for conversions is so much more than designing for aesthetics. It’s an art to achieve the delicate balance of both.

Our guests for this essential conversation are Ornella Gallo (WeTransfer), Kath Pay & Adeola Sole (Holistic Email Marketing), and episode host Skip Fidura.

Ornella Gallo
Senior Email
Marketing Manager
Adeola Sole
Senior Consultant
Kath Pay
Founder & CEO
Skip Fidura
Fractional CMO

Our panellists will discuss these key questions about creating conversion-driving emails:

  • What is the difference between designing for aesthetics and designing for conversions?
  • I’m not a designer and I use a template provided by my company. How can I design for conversions?
  • Conversions happen on the website and I don’t have control over that – what can I do?

As always, you can participate in our conversion-design conversation, not just observe. The virtual meeting room will open for friendly networking before the panel discussion begins. Feel free to ask questions at any time, too.