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Episode 12, Tuesday 17th November 2020

Email & More… Innovations in Email.

Join us for this panel on Innovations in Email, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, April Mullen of Sparkpost, and Samantha Iodice of The Sauce Experience.

Questions addressed include: – Does innovation need to be technical? – Trialling a new and shiny technology (what is the benefit to the customer?) – Are email marketers not able to innovate as much as other marketers because they’re overworked and under resourced? – AMP adoption and “competing” Outlook version, twice the work for the email marketer. – What’s the email innovation for 2020/21 that excites the panellists most? – Have marketers really internalised empathy, or is it due to the shared 2020 experience? – Helpful marketing – Black Friday/Cyber Monday, “Shipageddon”, and the Rise of the local, small shops – Key tips to move forward in the new year for innovations

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