Episode 2, Tuesday 30th June 2020
Email & More… Lifecycle Email Marketing.
In this fun and informative panel moderator Adeola Sole of Holistic Email Marketing quizzes expert panellists; Kath Pay, CEO of Holistic Email Marketing, Mark Ash, CEO of Pure360, and Ryan Phelan, CEO of Origin Email all about Email Lifecycle Marketing,
When you bring 3 CEO’s, with a combined 60 plus years’ experience in email marketing, we were sure some gems would surface, and we weren’t disappointed.
Topics discussed include:
How lifecycle marketing is a form of personalisation
Where do you start when implementing lifecycle programmes
How you test your lifecycle programmes, and why you want to test them
What you can do during this Covid period where you may be lacking in behavioural data
How and when is best to ask your subscribers for more information
How best to start within minimal budget, a small team and no spare time or resources
How helpful marketing or the utilitarian approach can help both you and your customer
The different way to personalise and whether you need a tech team to personalise
And much more!….