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Ready to Write Copy That Converts?
Thursday & Friday 12-13 December 2024
Day 1: 11am – 2pm US/Eastern
Day 2: 11am – 2pm US/Eastern
ONLY £200 for 7 hours of in-depth training over a 2 day course
What if you could write emails that not only catch your reader’s eye but also drive them to take action? Join us for a two-day, intensive course that’s designed to help you master the art and science of persuasive copywriting. Whether you’re new to email marketing or a seasoned pro, this course will equip you with the tools, techniques, and confidence to craft compelling emails that deliver results.
Led by a trainer with 26 years of experience in email marketing—including 20 years spent training marketers just like you—you’ll benefit from expert insights and practical examples throughout. This isn’t just theory. We’ve designed the course to be hands-on: 70% of the time is focused on learning key strategies, while 30% is spent applying them through exercises and real-world scenarios.
In just two days—with three hours of focused learning each day—you’ll transform the way you approach email copywriting. You’ll learn to write for your audience, leverage psychology to boost engagement, and structure emails that persuade without overwhelming.
Whether you’re new to copywriting or a seasoned pro, you’ll leave with practical insights that will take your email marketing to the next level.
Here’s What You’ll Take Away:
- A deep understanding of Cialdini’s 6 persuasion principles and how to use them effectively.
- How to leverage cognitive biases to boost conversions.
- The ability to tailor your copywriting to the 4 Buyer Modalities for personalised engagement.
- Tips for writing subject lines that increase open rates.
- A toolkit for creating CTAs that drive clicks.
- Techniques to make your copy concise, scannable, and engaging.
- The 3-step process to maximising conversions through email.
- Best practices for A/B testing subject lines, CTAs, and copy.
- Ethical marketing strategies that balance persuasion and transparency.
- How to integrate GenAI tools to create tailored, persuasive copy faster.
You’ll leave with hands-on experience and the confidence to write copy that converts!
This course spans two consecutive days, with 3 hours of live instruction each day. Day 1 focuses on persuasion principles and buyer psychology, while Day 2 covers email copywriting techniques, subject lines, and CTAs. Expect a total of 6 hours of expert training, evenly spread over the two days.
All of that for ONLY £200!
Why This Course is Unique
- Expert Trainer: Learn from a professional with decades of experience in email marketing and training, ensuring you gain insights rooted in real-world success.
- Balanced Learning: 70% instruction ensures you learn proven techniques, while 30% practical exercises help you apply what you’ve learned.
- Actionable Insights: You won’t just learn theories—you’ll walk away with strategies, templates, and ideas ready to implement in your next campaign.
About your Trainer – Kath Pay
Kath Pay is a distinguished email marketing thought-leader with over 26 years of experience, recognised as the EEC’s Thought Leader of the Year in 2021. As the founder and CEO of Holistic Email Marketing, she introduced the “Holistic Approach” in 2009, championing customer-centric, data-driven strategies that have since become industry benchmarks.
Kath is the author of the best-selling book Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers, which was Highly Commended in the Sales & Marketing category at the 2021 Business Book Awards.
She has delivered email marketing and personalisation training for Econsultancy for over a decade, as well as courses for IDM, Digital Doughnut, B2B Marketing, and Emarketeers. Additionally, she led the IDM (now DMA) Email Marketing Certificate for eight years and has lectured at Manchester Metropolitan University’s MSc in Digital Marketing Communications.
Her consultancy has transformed email marketing programmes for leading brands, including eBay, Tommy Hilfiger, Transport for London, Southbank Centre London, National Theatre London, Ocado, TJ Maxx, Marks & Spencer, Net-a-Porter, Secret Escapes, Facebook, and VisitScotland.
A globally recognised speaker, Kath has presented in-person at over 200 conferences across five continents. She is also a prolific contributor to leading digital marketing platforms, such as Martech.org, Econsultancy.com, OnlyInfluencers.com, and Smartinsights.com, where she shares her expertise through guides, whitepapers, and benchmark reports.