Home » eCRM Events » Holistic Live! – Email Marketing Events » Holistic Live! Together Online » [On-Demand] Holistic Live Together @ Home May 2020

Together: A Special Holistic Live! Event @Home and on-demand

Wednesday 6th May, 10am – 12.30pm BST

On-Demand Agenda

Welcome: Adeola Sole, Holistic Email Marketing
Presentation 1: Let’s Get Personal how to create a winning lifecycle strategy – Eloise Shuttleworth, Iterable
Presentation 2: Marketers to-do list: spring 2020 edition – Lea Palomba, formerly of eBay
Presentation 3: Optimise your lifecycle programmes for increased results and insights – Kath Pay, Holistic Email Marketing
Panel Discussion and Q&A: Adeola, Lea, Eloise & Kath

About the Speakers

Eloise Shuttleworth, Director of Customer Success, Iterable. Eloise is a customer success and mar-tech leader, helping businesses around the world to maximize their usage of marketing automation platforms and execute best-in-class growth marketing strategies. Today, Eloise channels her love of high-growth companies and passion for creating exceptional customer experiences into launching, growing and leading go-to-market teams, having most recently opened Iterable’s first international office in London.


Lea Palomba, Marketing Operations, Growth and Digital transformation, ex eBay and Monster Worldwide. Lea is a transformational leader working in Marketing Operations with a focus on scalable and cost-efficient solutions for modern organizations. With an international professional profile, she brings a broad range of experience covering marketplaces – ecommerce and Jobsite, oil industry, hospitality and automotive industry, always with the customer and innovation in mind to develop sophisticated customer experiences.

Kath Pay, Holistic Email Marketing

Kath Pay, CEO, Holistic Email Marketing – Kath lives and breathes email marketing and is recognised as an international email marketing thought leader. She devotes her time to developing customer-centric e-commerce journeys using a holistic, multi-channel approach. A recognised thought leader and industry veteran of over 20 years, Kath is a regular author, expert contributor, international Keynote speaker, and trainer. She has helped hundreds of brands with their strategy and email programmes, including Barclays, Hiscox, Facebook, eBay, Marks & Spencers – just to name a few.

Adeola Sole – Senior Consultant, Holistic Email Marketing Adeola has numerous experience in the retail, media and travel industries. From high-end fashion to fast speed trains, she’s consulted on successful data-led eCRM strategies and implemented growth opportunities with the customer journey as a key focus. Having worked with various ESPs such as Braze, Exact Target and Emarsys she is able to help you deliver your campaigns from start to end.

On-Demand Panel Discussion and Q&A

Chaired by Adeola Sole, panellists Eloise Shuttleworth, Lea Palomba, and Kath Pay answered some thought-provoking questions

You can register and watch (or rewatch) The Panel Discussion and Q&A on BrightTALK here >