What: [Online Event] Loyalty vs Retention: Trends To Level-Up Your Customer Engagement
When: Tuesday 22nd February, 2 PM GMT
Who: Kath Pay – Holistic Email Marketing
Adeola Sole – Holistic Email Marketing
Mark Ford – AllSaints
Rasmus Dahl Jessen – Pandora
Jessica Hooper – Iterable
Skip Fidura – Fractional CMO
As marketers, it can be easy to focus our resources on acquiring new customers. Nurturing these customers with hyper-personalised experiences that will build long-term loyalty is just as important—but no doubt a challenge.
Join us and hear from marketing leaders at Pandora and AllSaints, as we discuss how you can engage with your customers throughout the entire journey and build meaningful interactions across the lifecycle.
On this panel we discuss:
- Top tips to building long-term customer relationships
- Latest trends in loyalty marketing and the shift to LTV
- The right KPIs to track to increase loyalty