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What: [Online Event] Linking Journey Mapping and Customer Automation
When: Wednesday 19th May, 2.45 pm BST / 10.45 am EDT
Who: Kath Pay – Founder & CEO, Holistic Email Marketing
Janine Hamilton – Senior Strategy Consultant, Actito
Tracy Ilunga – McArthurGlen Group
Samantha Visick – formerly of Ralph Lauren
Customer journey mapping. Scary or secretly exciting?
That very term can sound like a fearsome expedition into uncharted territory. But our trusty guides will quickly help you understand how your customer and email data can help you create personalised and helpful marketing programmes that deliver the high ROI we all desire.
Join us for two informative presentations and a lively panel discussion that will help you discover the connections between customer journey mapping and effective email automation:
Demystifying Customer Journey Mapping Kath Pay, CEO of Holistic Email Marketing
Translating a Customer Journey into Impactful Marketing Automation Janine Hamilton, Snr Strategic Consultant of Actito
Panel discussion with Tracy Ilunga, McArthurGlen Group; Samantha Visick, formerly of Ralph Lauren join Kath and Janine for conversation and real-world experiences in activating customer journeys with automation.