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What: [Online Event] Getting Your Data to Deliver More
When: Wednesday 30th June, 2.45 pm BST / 10.45 am EDT
Who: Kath Pay – Holistic Email Marketing
Jonathan Wuurman – Actito
Jessica Evan-Tudor – Rated People
Natalie Hutton – Not on the High Street
A successful email programme depends on good data. But there’s so much more to data than acquiring and managing it. How you use it to meet your objectives and help your customer’s along their journey is key to your success.
Join us for two expert presentations and a lively panel discussion with marketers to discover how you can get more than you ever expected out of your customer and email data:
How to be Proactive and Not Just Reactive with your Data with Kath Pay, Holistic Email Marketing
Activating your Data to Engage Your Marketing Audience with Jonathan Wuurman, Actito
Panel discussion with Jessica Evan-Tudor and Natalie Hutton join Kath and Jonathan to discuss real-world strategies and tactics that will help you keep up with your customers’ changing attitudes, behaviour, and preferences – and even anticipate where they might go next!