Home » eCRM Events » Holistic Live! – Email Marketing Events » Holistic Live! Connect » [On-Demand] AB Testing Your Way to Greater Email Success – Unspoken Challenges Series

What: [Online Event] A/B Testing Your Way To Greater Email Success

When: Thursday 16th September, 2.45 pm BST / 10.45 am EDT

Who: Kath Pay – Holistic Email Marketing
Janine Hamilton – Actito
Katie Jovanovic – Actito
Tracy Ilunga – Capgemini

Finding the time and know-how to create and carry out statistically valid A/B split testing is a perennial problem for marketers. Attending Testing Your Way to Email Success can help you solve it!

Join us for two presentations by email experts who have extensive experience in setting, performing and drawing insights from A/B split tests and a can’t-miss panel discussion feature a live critique of testing performed:

> The Benefits of A/B Split Testing in Email Marketing: Kath Pay, Holistic Email Marketing

> Think big, start small, learn fast?: Janine Hamilton, Actito

> Live Critique: Tracy Ilunga, Capgemini, and Katie Jovanovic, Actito, will join Kath Pay and Janine Hamilton to do live reviews of tests YOU have performed. Step up your testing game with a free review of your testing method!