Home » Why us? » Kath Pay, CEO & Founder

Kath lives and breathes email marketing, with over 19 years email marketing experience and 10 years on the UK DMA Email Marketing Council, she has participated as a judge numerous times for DMA Awards and she is regarded as an international industry thought leader. Owner and creator of one of the original email marketing platforms, Ezemail, Kath initiated many of the features that are commonly used within email marketing platforms today.

In 2010, whilst everyone was using the phrase; “Multi-channel” and “Omni-channel”, Kath introduced a new concept to the industry – the Holistic Approach. Thus, Holistic Email Marketing was born and she not only practices this approach with her consultancy, but also teaches it to her students and clients. Today, you can hear and read about the Holistic Approach everywhere, as it is a sound concept that has been received well by the industry. She is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014).

Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing. She has been the leading trainer in personalisation for the past 4 years and over the past 8 years she has taught courses for the IDM (including the Award), Econsultancy, Digital Doughnut, B2B Marketing and Emarketeers. Kath has also lectured for the MSc in Digital Marketing Communications which is accredited by the Manchester Metropolitan University.

Some of the brands she has either trained or helped over the years are: Ebay, Tommy Hilfiger, Transport for London, Southbank Centre London, National Theatre London, Ocado, Wowcher, Woodhouse, Lloyds Online Pharmacy, Bally, Barbour, Paul Smith, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

Kath is also a renown international speaker and has spoken or Keynoted at over 150 conferences, which include: MarketingProfs events; EmailEvolution Conference in the USA; Media Post’s Email Insider Summit Europe & USA; Email Expo Frankfurt; MagentoLive! London; AdTech London, Marketing Week Live, TravelZoom Slovenia; Easyfairs Stockholm; Mailing Conference Russia; plus many more.

Finally, Kath an avid blogger and has either written for, or has been cited on hundreds of blogs and is a regular contributor for Econsultancy.com, Only Influencers.com and Smartinsights.com. She has written whitepapers for Smartinsights, Econsultancy, dotMailer and Marketo, as well as authoring GetResponse’s Benchmark report for the past 2 years.