Leading Email Marketing Strategist and Visionary Thought Leader
Kath has dedicated over 26 years to mastering the art of email marketing, establishing herself as a top email marketing strategist. Her extensive experience includes a decade on the UK DMA Email Marketing Council and multiple stints as a judge at the DMA Awards and the EIS Awards. Her insights have shaped industry standards, earning her international acclaim as a thought leader.
Kath’s pioneering contributions were recognised with the EEC’s Thought Leader of the Year Award in 2021. She is also the celebrated author of “Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers.” This best-selling book, available on Amazon, was honoured with the Highly Recommended award in the Sales & Marketing category at the 2021 Business Book Awards.
Holistic Approach
In 2009, Kath pioneered the “Holistic Approach” to email marketing, moving away from then-popular “multi-channel” and “omni-channel” strategies. This approach, which she both practices in her consultancy and teaches to her clients and students, has become a well-regarded approach in the industry.
Consultant and Trainer
Kath has spearheaded email marketing and personalisation training at Econsultancy for over 10 years, shaping her reputation as an esteemed email marketing strategist and trainer. She has also delivered courses for IDM, Digital Doughnut, B2B Marketing, and Emarketeers, and lectured at Manchester Metropolitan University’s MSc in Digital Marketing Communications.
Over the years, as a leading email marketing strategist, Kath has improved the email marketing programmes of renowned brands such as Ebay, Tommy Hilfiger, Transport for London, Southbank Centre London, National Theatre London, Ocado, TJ Maxx, Marks and Spencer, Net-a-Porter, Secret Escapes, Facebook, VisitScotland, demonstrating the practical effectiveness of her holistic strategies.
Speaker and writer
As a globally recognised speaker, Kath has keynoted or presented at more than 200 conferences across five continents, influencing industry practices worldwide. Her engagements include the EmailEvolution Conference in the USA and AdTech London.
Kath is also an active contributor to leading digital marketing sites like Econsultancy.com, OnlyInfluencers.com, and Smartinsights.com, where she shares her expertise through guides, whitepapers, and benchmark reports, further enhancing her influence as an email marketing strategist and thought leader.
“How A/B Split Testing in Email Can Power Brand-Wide Success” With Kath Pay and Jen Pike
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Holistic Email Marketing, The Book
Discover More →Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers Highly Commended in the Sales & Marketing category of the 2021 Business Book Awards. About the Book It’s time to put the ‘marketing’ back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your… keep reading →