Holistic Email Marketing

Why us?

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We have an email marketing consultant that is right for you

Our ethos is simple:

We believe that email marketing should be based upon the customer journey, its touch points and upon the customer insights gained from data mining. This is the essence of Holistic Email Marketing.

We believe that email marketing is not a technology-driven channel, but rather a marketing channel that has incredibly sophisticated technology which enables data-driven, automated 1:1 marketing.

We believe that email marketing, being a push-channel, is best leveraged when persuasive psychology and conversion-centred design principles are applied. The end result is marketing which the consumer interprets and receives as being customer service.

Why Holistic?

Spearheaded by Kath Pay, a recognised industry thought leader and a leading email marketing consultant, our consultants are some of the most experienced and successful email marketers in the industry, renowned for their passion and vision for relationship-driven, holistic email marketing strategies.

We help companies like you, across diverse sectors to better achieve your email marketing objectives. As an email marketing consultant, we can help to equip you to think differently about email marketing and help you to harness the strengths of email marketing in order to make it work harder for you.

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Meet the Holistic Team

  • Leading Email Marketing Strategist

    Email Marketing Strategist Kath Pay

    Leading Email Marketing Strategist and Visionary Thought Leader Kath has dedicated over 26 years to mastering the art of email marketing, establishing herself as a top email marketing strategist. Her extensive experience includes a decade on the UK DMA Email Marketing Council and multiple stints as a judge at the DMA Awards and the EIS… keep reading →

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  • Andrea Amboyer, Consultant

    Andrea has worked in the email and digital marketing space for the last decade. She worked in-house for at The New York Times and Anthropologie before holding agency roles in the UK and United States. Andrea has worked with clients across a range of verticals including ecommerce, insurance, subscription services, finance and publishing. She has… keep reading →

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  • Jonathan Pay, Consultant

    With over 18 years of experience in email marketing, I am recognised as the world’s first second-generation email marketer. My expertise spans all aspects of the field, including design, coding, delivery, and reporting. I excel in account management, client onboarding, and customer support, providing a unique perspective on the industry. Throughout my career, I have… keep reading →

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