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We have an email marketing consultant that is right for you

Our ethos is simple:

We believe that email marketing should be based upon the customer journey, its touch points and upon the customer insights gained from data mining. This is the essence of Holistic Email Marketing.

We believe that email marketing is not a technology-driven channel, but rather a marketing channel that has incredibly sophisticated technology which enables data-driven, automated 1:1 marketing.

We believe that email marketing, being a push-channel, is best leveraged when persuasive psychology and conversion-centred design principles are applied. The end result is marketing which the consumer interprets and receives as being customer service.

Why Holistic?

Spearheaded by Kath Pay, a recognised industry thought leader and a leading email marketing consultant, our consultants are some of the most experienced and successful email marketers in the industry, renowned for their passion and vision for relationship-driven, holistic email marketing strategies.

We help companies like you, across diverse sectors to better achieve your email marketing objectives. As an email marketing consultant, we can help to equip you to think differently about email marketing and help you to harness the strengths of email marketing in order to make it work harder for you.

Meet the Holistic Team

  • Kath Pay, CEO & Founder

    Kath lives and breathes email marketing, with over 19 years email marketing experience and 10 years on the UK DMA Email Marketing Council, she has participated as a judge numerous times for DMA Awards and she is regarded as an international industry thought leader. Owner and creator of one of the original email marketing platforms,… keep reading →

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  • Riaz Kanani, COO & Consultant

    Riaz is COO of Holistic Email marketing. He has spent almost two decades building and scaling martech and marketing agencies globally leading operational and marketing functions.

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  • Jonathan Pay, Consultant

    With over 12 years of experience in email marketing, Jonathan is the world’s first second-generation email marketer. Having worked for service providers, agencies, and brands, he brings along an understanding of code, design, and strategy with a focus on excellent customer experiences, as well as the more practical side of delivering campaigns, post-campaign reporting, and… keep reading →

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  • Christina Large, Consultant

    A highly motivated and experienced digital marketing consultant with a focus on e-CRM and email marketing, Christina is a strategic and creative thinker with a practical and hands-on approach to problem-solving.

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  • Phil Ireland, Consultant

    Phil has worked and consulted in various industries such as Retail, Trade, Energy, Health, Charity and Education over the past 10 years, implementing eCRM strategies for SME and large enterprises and liaising with various ESP’s such as Dotmailer, Oracle, and Silverpop and CRM platforms such as Salesforce.

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  • Pamela Keniston, Consultant

    Pamela specializes in refining the email strategies of both B2C and B2B companies. She helps brands increase traffic, engagement, and visibility using proven techniques, as well as customized strategies that defy commonly-held ideology.

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