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We have an email marketing consultant that is right for you

Our ethos is simple:

We believe that email marketing should be based upon the customer journey, its touch points and upon the customer insights gained from data mining. This is the essence of Holistic Email Marketing.

We believe that email marketing is not a technology-driven channel, but rather a marketing channel that has incredibly sophisticated technology which enables data-driven, automated 1:1 marketing.

We believe that email marketing, being a push-channel, is best leveraged when persuasive psychology and conversion-centred design principles are applied. The end result is marketing which the consumer interprets and receives as being customer service.

Why Holistic?

Spearheaded by Kath Pay, a recognised industry thought leader and a leading email marketing consultant, our consultants are some of the most experienced and successful email marketers in the industry, renowned for their passion and vision for relationship-driven, holistic email marketing strategies.

We help companies like you, across diverse sectors to better achieve your email marketing objectives. As an email marketing consultant, we can help to equip you to think differently about email marketing and help you to harness the strengths of email marketing in order to make it work harder for you.

Meet the Holistic Team

  • Kath Pay, CEO & Founder

    Kath lives and breathes email marketing, with over 23 years email marketing experience and 10 years on the UK DMA Email Marketing Council, she has participated as a judge numerous times for DMA Awards, is regarded as an international industry thought leader. She was the Winner of the EEC’s Thought Leader of the Year Award… keep reading →

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  • Brittany Pay

    Britany has been working with Holistic Email Marketing as Marketing Manager for over 4 years. With a background in events, theatre and performing, Brittany produces creative content and events for Holistic Email Marketing including managing and liaising with sponsors and content creators such as photographers, videographers and graphic designers.

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  • Adeola Sole, Senior Consultant

    Adeola has numerous experience in the retail, media and travel industries. From high-end fashion to fast speed trains, she’s consulted on successful data-led eCRM strategies and implemented growth opportunities with the customer journey as a key focus.

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  • Andrea Amboyer, Consultant

    Andrea has worked in the email and digital marketing space for the last decade. She worked in-house for at The New York Times and Anthropologie before holding agency roles in the UK and United States. Andrea has worked with clients across a range of verticals including ecommerce, insurance, subscription services, finance and publishing. She has… keep reading →

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  • Jonathan Pay, Consultant

    With over 12 years of experience in email marketing, Jonathan is the world’s first second-generation email marketer. Having worked for service providers, agencies, and brands, he brings along an understanding of code, design, and strategy with a focus on excellent customer experiences, as well as the more practical side of delivering campaigns, post-campaign reporting, and… keep reading →

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