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Email Marketing Strategy

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Success comes from having an email marketing strategy

Need help devising your email marketing strategy? Well, you’re in luck! We’re passionate about crafting strategies that deliver results – whether it be an email marketing strategy, a digital marketing strategy, a testing strategy or a personalisation strategy. All too often we find that companies have strategies in place for all channels with the exception of email as it is mistakenly viewed as an unnecessary expense rather than an investment into this valuable channel . Email marketing is a channel that, more often than not, is the chief driver of traffic, conversions and revenue. 

Blueprint to success

We’re firm believers in having a solid email marketing strategy in place. After all, if you don’t know where you’re going, how are you going to get there? Think of your email marketing strategy as being a blueprint to success.

Services valued by marketers
Source: The Relevancy Group

Turns out we at Holistic are not the only ones who value strategic services. The chart to the right from The Relevancy Group shows that marketers value strategic services to help them optimise their programmes. Are you one of them?

Too often as brands we’re tempted to prioritise tactics (driven by technology) over strategy, but without the strategy as a basis to guide and inform the tactics, you can spend budget and resource implementing tactics that don’t achieve our goals. You need both strategy and tactics, but best to start at the right place – with an email marketing strategy.

What is involved?

Our expert email marketing consultants will deliver a robust and comprehensive written strategy based upon your goals and objectives. This report will contain your goals, objectives, strategies and tactics – all working together to set you on the path to success.

The end deliverable includes a 2 hour meeting or call to walk through the strategy with you. Not only will the strategy identify all the tactics required to achieve your objectives, but it also will include a recommended roadmap for implementation, breaking the tactics into big wins, quick wins and future wins.

Don’t take our word for it, here’s one of our happy customers

Kath is fantastic and someone I hold in very high regard. She inspires me and her passion for email/CRM communications is amazing. She delivered a clear and concise email strategy for my company, which has allowed us to take our email marketing onto better routes to market. I cannot wait to work again with Kath. and drive our email marketing even further. — Phil Ireland, Clothingsites

Get in touch today to see how we can help you