At Holistic, we believe that email marketing should be more than just sending emails. Continual email marketing optimization is crucial to success. That’s why we pioneered the Holistic Email Testing Methodology – a scientific and effective way to make sure your emails are getting the attention they deserve. We have used this approach with many brands for over 13 years.
With our unique and powerful approach, we start by setting clear goals for your email campaigns and automations. We then get to work testing different motivations using subject lines, content, design, and overall user experience. This helps us identify what’s working and what’s not, so we can fine-tune your campaigns to maximize their impact.
Benefits of email marketing optimization
One of the key benefits of Holistic Email Testing Methodology is that it is based on objective-led testing. This means that we focus on testing hypotheses that are directly linked to your business objectives, rather than simply making changes based on best practices or intuition. By A/B testing specific hypotheses and measuring results, we can deliver insights that are more meaningful and actionable for our clients. And these insights can then be rolled out to other channels.
And it doesn’t stop there – we keep monitoring your campaigns to make sure they’re performing at their best. Whether you’re looking to increase opens, clicks, or overall engagement, we’ve got you covered.
Let us help you to gain more revenue and better results
As the industry leaders in email testing and email marketing optimization, we’re passionate about helping our clients deliver the best possible email experiences to their customers. So why not join the fun and let us help you take your email marketing to the next level?
Contact us today to learn more about how we can help you with your email marketing optimization using our Holistic Email Testing Methodology!
You can read more about our novel approach to email marketing optimization here:
Five ways advanced email testing can help you send better email
5 Tips to Help You Think About the Big Picture with Test Results
7 common problems that derail A/B email testing success
Where email testing goes wrong, and how to switch to objective-led testing for long-term gain
MOps leaders as scientists: Embracing the scientific method