Email deliverability issues? We can help!
Over the past 20 years we have help hundreds of companies resolve their deliverability issues. To assist us to do this, we perform a holistic email deliverability audit. We will assess your current delivery rates and investigate the probable causes of why your email is currently being filtered to the spam folder or even worse, blocked.
The email deliverability audit takes a holistic approach and consists of reviewing your overall sender reputation, infrastructure set-up, data hygiene practices and content (copy, design and coding). Once we have performed this analysis, we will be able to identify specific causes that are impacting your delivery performance. But we don’t stop there. We will also provide guidance to rectify the issues and resolve your delivery problems, getting you back up and running to do what you’re best at – marketing to your prospects and customers.
Here are some benefits of having good email deliverability:
Increased awareness: When your emails land in the recipient’s inbox, they are more likely to open and read them. This increases the chances of the recipient taking the desired action, such as clicking on a link, making a purchase, or signing up for a newsletter.
Better Engagement: Emails that are delivered to the inbox have a higher chance of engaging the recipient. Engagement is important as it can lead to increased brand loyalty and customer retention.
Higher Revenue: Good email deliverability can lead to higher revenue as it allows businesses to reach their customers effectively. This increases the likelihood of customers making a purchase or engaging with the business in some other way.
Improved Sender Reputation: Good email deliverability helps improve the sender’s reputation. Email providers such as Gmail, Yahoo, and Outlook track and monitor the reputation of senders. When a sender has a good reputation, it increases the likelihood of their emails landing in the inbox rather than the spam folder.
Cost-Effective Marketing: Email marketing is one of the most cost-effective marketing channels. When businesses have good email deliverability, they can reach their target audience at a lower cost than other marketing channels.
Enhanced Data Analysis: Good email deliverability allows businesses to analyze their email data effectively. By tracking email deliverability rates, businesses can identify areas for improvement and make data-driven decisions.
Good use of the Nudge Effect: Email marketing works powerfully both as a brand awareness tool and a conversion tool. It’s often the start of a customer journey. Having good deliverability enables these journeys to happen.
The bottom line is, good email deliverability is critical for the success of any email marketing campaign. It leads to increased email open rates, better engagement, higher revenue, improved sender reputation, cost-effective marketing, and enhanced data analysis.
If you’re experiencing issues with email deliverability, it’s important to conduct an email deliverability audit to identify any areas that need improvement.
Some additional services to consider
Often, the cause is actually due to the lack of a strategy or bad practices, so you may also want to consider a full email marketing audit, which can be included as part of this holistic email marketing deliverability audit.
“Faced with some specific deliverability challenges in our CRM programme, we were keen to enlist the help of a consultancy who specialised in email marketing. Holistic delivered an exceptionally thorough email marketing audit of our email marketing programme, covering every aspect of the customer journey. The audit provided clear, actionable insights and plenty of things to aspire to. We’ve been able to implement some improvements immediately, and have added a whole host of others to our roadmap. We are excited for the future of our email marketing programme, and we look forward to working with Kath and the team in the future.”
– Justine McMenemy, Not on the High Street