Have you ever started a free trial and then felt a strange twinge of reluctance to cancel — even though you hadn’t paid a thing? That’s the Endowment Effect in action. It’s a powerful cognitive bias that kicks in the moment someone feels a sense of ownership, and it can radically change how they perceive… keep reading →
Back in April, Jordan West spotted a little line of code hidden inside ChatGPT’s live assets: shopify_checkout_url It was like catching a glimpse behind the curtain. No announcement. No fanfare. Just a clue that something big was brewing. Well, it’s no longer a secret—because now it’s official. OpenAI has launched Instant Checkout inside ChatGPT. Etsy… keep reading →
Why the latest Gmail, Yahoo, Apple, and Outlook updates make email more important than ever Every major inbox provider is changing the rules — and not just cosmetically. In the last year we’ve seen Gmail’s Postmaster Tools overhaul and prioritisation algorithms, Yahoo’s dramatic storage cut, Apple iOS 18’s AI‑powered Mail features, and Outlook’s smarter filtering… keep reading →
If you’ve ever poured hours into crafting the perfect email only to be met with lacklustre engagement, you’re not alone. Traditional email marketing tactics usually focus on demographics, segmentation, and timing. While important, these strategies miss the mark if they don’t speak to how people make decisions and why they respond to some messages but… keep reading →
‘Good’ design isn’t good if it gets in your reader’s way. You’ve nailed your subject line, your preheader is punchy, and your hero image is eye-catching. That’s three for three in the email race to the conversion. But if your email still doesn’t convert the way you expect it, take a closer look at your… keep reading →