Let’s be honest, discounts are the lazy lever. They’re quick, they work, and sometimes they’re necessary. But lean on them too much, and you end up training customers to wait for a sale before they buy. Before long, they don’t believe your product’s ever worth full price. People don’t buy because of maths. They buy… keep reading →
Why unlearning often gets you further than following the rules Best practices. They sound so comforting, don’t they? A nice tidy list of things we can all supposedly rely on. A little safety blanket for when things feel messy. And let’s be honest…email marketing is messy. It’s one of the most challenging channels to run.… keep reading →
In today’s hyper-competitive digital landscape, brands are under intense pressure to convert visitors into customers, subscribers, or leads. But, in chasing those conversions, many resort to tactics that obliterate the ethical line between friendly persuasion and outright manipulation. These tactics are dark patterns. We’ve heard the ethics of dark patterns discussed in web design conversations,… keep reading →
In every industry, the future is shaped by those just beginning their journey. In email marketing, which is a craft that requires creativity, technology, psychology, and strategy, that future belongs to the curious. And that’s exactly why accessible, high-quality email marketing education matters more than ever. At Holistic Email Academy, we believe that empowering the… keep reading →
Author, professor, and speaker Brené Brown once said, “Vulnerability is not winning or losing; it’s having the courage to show up when you can’t control the outcome.” That quote sums up my entire journey. On the outside, I come across as a confident speaker and author, or so I am told. But in truth? It’s… keep reading →