As the holiday season approaches, email marketers face a crucial challenge: ensuring their emails reach the inbox at the most critical time of the year. In this episode of Email & More, “Deliverability – in Readiness for Holiday Season,” the panel, featuring Kath Pay, Raymond Djikxhoorn, Udeme Ukutt, and Radek Kaczynski, shares invaluable insights on… keep reading →
Our latest episode of Email & More: A Q&A With… delved into the exciting realm of interactive email marketing. Hosted by Skip Fidura, the panel featured Kath Pay, Jodi Ceason, and Kisha Anderson, who shared their experiences and insights on making emails more engaging and interactive. Particular thanks to Jodi for stepping in for Evan… keep reading →
Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more… keep reading →
In the competitive world of email marketing, achieving high ROI through marketing automation is both an art and a science. The latest episode of Email & More brought together industry experts to explore the strategies and tools that can help marketers maximize their returns. If you missed the live discussion, you can catch the full… keep reading →
Chad is quickly becoming a valuable member of my agency’s team for our planning, creative development and optimisation. You won’t find his photo on our company website, however. That’s because “Chad” is the name we’ve given to our private version of ChatGPT. Plus, he’s still a work in progress. We’re training him on our content,… keep reading →