In every industry, the future is shaped by those just beginning their journey. In email marketing, which is a craft that requires creativity, technology, psychology, and strategy, that future belongs to the curious. And that’s exactly why accessible, high-quality email marketing education matters more than ever. At Holistic Email Academy, we believe that empowering the… keep reading →
Vulnerability isn’t weakness. It’s how you build trust and authentic leadership. Here’s how courage and connection can transform your marketing. Author and professor Brené Brown once said, “Vulnerability is not winning or losing; it’s having the courage to show up when you can’t control the outcome.” That quote sums up my journey. On the outside,… keep reading →
Two marketers share a mission: to give the email marketing industry the education it needs so its practitioners can enjoy the success they deserve. Marketing has changed. Email has changed. But the education supporting it hasn’t kept up. Over our combined decades in this industry, on conference stages, in company boardrooms, and at the front… keep reading →
Over-segmentation may look smart on paper, but it often sacrifices revenue for vanity metrics. Chasing opens and clicks narrows your audience and risks missing buyers. Discover why broadening your net, nurturing your full list, and rethinking what “good” email marketing looks like can unlock growth and sustainable results.
Not all winning email campaigns should be copied. This post explains why mimicry misses the mark and how strategy — not trends — leads to long-term success. Learn to ask better questions, understand the context, and build email programmes grounded in goals, not guesswork or someone else’s results.