A term originally coined by Forrester, “zero-party data” refers to the information collected directly from an individual. Whether that be from a form, quiz, competition entry, survey and more, this counts as zero-party data. Now you might be thinking, wait, hang on, isn’t that just 1st party data you’re talking about? Seemingly yes but as… keep reading →
Re-activation and re-engagement are not the same so don’t send everyone the same ‘We Miss You’ emails. Reactivation vs Reengagement Email Marketing: Why They Require Different Strategies I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like… keep reading →
A/B testing is an indispensable tool in email marketing that helps uncover what truly resonates with your audience. Yet, for many email marketers, navigating the maze of best practices, data interpretation, and hypotheses can seem daunting. That’s exactly what the panelists explored in the latest episode of Email & More, moderated by Adeola Sole, as… keep reading →
When it comes to improving your email programs, it’s all about the numbers Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually… keep reading →
In a previous post (When “One to Everyone” Email Messages Make Sense), I urged you to send “catch-all” campaigns to scoop up customers and subscribers who do not fit your segmentation criteria or triggered touchpoints. I am by no means saying that you should scrap your highly personalised campaigns for the customers you know well.… keep reading →