Ever wondered why some emails drive more sales than others, even when they look equally appealing? In this episode, our experts uncover the secrets behind designing emails that truly convert. In this episode of Email & More, moderator Skip Fidura, was joined by Ornella Gallo, Adeola Sole, and Kath Pay. They discussed how to design… keep reading →
If your emails regularly miss the inbox, it’s likely that ISPs are flagging problem addresses in your database and blocking emails to those addresses or sending them to the spam folder. Because customers generally open only the emails they see in their inboxes, we need to persuade an ISP’s automated filters that you’re a reputable… keep reading →
As email marketers, we know we need to personalize the messages we send our subscribers and customers. I can’t think of a single statistic, case study or survey that claims an email program made up of one-to-everyone campaigns outperforms personalization. Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages… keep reading →
Email marketing is evolving at an unprecedented pace, with personalisation and AI leading the charge. But how do these two powerful tools intersect to create truly impactful email campaigns? This is the question posed in Episode 3 of the “Email & More” series, where Skip Fidura, our trusted moderator, dives deep into “The Art &… keep reading →
Email marketing works. You already know this but so do your competitors, companies from outside your industry, and nearly everyone who’ve wished for a higher return on their investment. The daily number of emails exchanged in 2022 is forecasted to be 333.2 billion – talk about a cluttered marketing channel. The only way you can differentiate yourself… keep reading →