Email Urban Myths

4 Email Urban Myths, Busted!

In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →

To resend or not to resend? The data says yes!

One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. The benefits are clear, especially if you rely on broadcast email to deliver revenue: 1. You extend your reach with your broadcast email at minimal expense. Inboxes are crowded places these days, and it’s easy… keep reading →

GDPR and Email Marketing

Even GDPR Can’t Kill Email by Kath Pay and Tim Watson

CNBC recently carried a news grabbing clickbait headline about email marketing being decimated by GDPR. As this is not what I’m seeing, I discussed with Tim Watson of Zettasphere, a long-time friend and fellow email marketing consultant, to get another opinion. Having both worked together on the UK DMA Email Marketing Council for 10 years each to… keep reading →