Objective-led testing drives more meaningful results in email marketing by aligning with strategic goals. A hypothesis-driven approach fosters long-term gains, reliability, and insights beyond campaign-level metrics. Embrace a holistic testing methodology to improve not only individual campaigns but your entire marketing programme’s effectiveness.
Explore how innovative thinking can revolutionise email marketing. By rethinking best practices, overcoming outdated methods, and embracing strategic testing, email marketers can break free from limitations and better connect with customers. Learn how to drive lasting engagement by prioritising a holistic, permission-based approach.
We marketers like to say we are customer-centric. We give “customer centricity” and “customer experience” the nod in our public commentaries. The Google Trends search trend pictured below shows a marked increase in “customer-centric” searches, which indicates that many of us are on board with this concept. However, is that the reality in our day-to-day… keep reading →
Do you need a complete all-in-one marketing suite with all your marketing functions on a single dashboard? Or would you be better off with a Best-of-Breed approach, combining several tools? We did research on the differences in satisfaction and what to look for in both. Let’s dig in. Best-of-Breed or All-in-One, you have to choose.… keep reading →
One of the best things about email marketing is how easily you can experiment with different parts of your campaigns to measure how they’re working and to find ways to improve them for better results. This process, called testing (or “experiments” within Iterable), is a best practice for email marketers because it helps you make… keep reading →