Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one. Father’s Day is on its way, being celebrated on June 18 in both the U.K. and the U.S. Even if I weren’t already attuned to the date because of all the fathers in my life,… keep reading →
In episode 3 of the “Email & More” webinar series, hosted by Holistic Email Marketing and moderated by Skip Fidura, expert panelists Kath Pay, Dana Trump, Phil Hill, and Ryan Phelan delve into the secrets of crafting compelling subject lines. This discussion highlights the importance of creativity, strategic testing, and personalization in email marketing. Special… keep reading →
Fun with ChatGPT: How to use AI models for better email marketing As with any tool, how you use it determines what you get from it The hype cycle for ChatGPT has swung into hyperdrive. We’ve gone from “What is ChatGPT?” to “ChatGPT will save marketing” to “ChatGPT will kill copywriter jobs” in less than… keep reading →
Welcome to our latest blog post, where we delve into the heart of testing email marketing, inspired by Season 4, Episode 2 of “Email & More – The Art of Experimentation in Email”. The episode, masterfully hosted by Skip Fidura, brings a wealth of experience and insights from a panel of marketing experts. This discussion… keep reading →
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success. Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and… keep reading →