One of the silver linings of this crazy 2020 has been getting to chat more often with far-flung marketing friends – the people I would normally see several times a year at industry conferences but now view weekly on my computer screen. These virtual happy hours began informally when we were all on lockdown as… keep reading →
Episode 1, Tuesday 16th June 2020 Join us for this discussion on Achieving Black Diversity in Email Marketing. Disturbingly, this is the first panel made up of only back panellists in email marketing, as well as it being the first time this topic has been discussed on a platform within the email industry. Due to… keep reading →
We’re now in Q4 2020. It’s been quite a year. At Holistic we’ve rolled with it and decided to take one of the best parts of our fantastic sponsored in-person events and turn it into an online panel discussion. No, it’s not just another webinar, it’s something different: Email & More puts experts together to… keep reading →
Testing is as essential to your email success as an up-to-date and accurate email address database. It can give you enormous insights into your audience across channels and makes you far more efficient when building campaigns. The increased revenue you will earn from testing will help you create better marketing messages and more than offset… keep reading →
What kind of email marketer are you? This question sounds like a sketchy Facebook quiz. But I’m asking for a legitimate reason. Here’s the set-up: An email marketer—sometimes a novice but not always—asks whether double opt-in is the only way to add subscribers to a mailing list that complies with data privacy laws and email… keep reading →