Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who… keep reading →
In this discussion panel, hosted by Holistic Email Marketing and moderated by Skip Fidura, expert panelists Faithful Adia, Kisha Anderson, Lyndsey Howe, Ryan Phelan and Kath Pay delve into the critical considerations for selecting an email marketing tech stack. Highlighting the importance of addressing pain points, focusing on customer outcomes, and aligning your tech choices… keep reading →
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open… keep reading →
In the fast-paced world of email marketing, re-engaging inactive subscribers remains a perennial challenge. Subscribers drift away for myriad reasons — inbox overload, changing interests, or simply because they forgot about your brand. Regardless of the reason, win-back email campaigns are a golden opportunity to reignite their interest. This blog post delves into the wisdom… keep reading →
In episode 4 of the “Email & More” webinar series, hosted by Holistic Email Marketing and moderated by Skip Fidura, expert panelists Kath Pay, Kelly Haggard, and Kim Green-Gadsby delve into the strategies for effective win-back email campaigns. This discussion highlights the importance of personalisation, targeting, and measuring ROI to successfully re-engage inactive customers. Special… keep reading →