Group of people gathered and listening to a presentation

Top Tips from Holistic Live! Together With Pure 360

We recently had another fantastic Holistic Live! Together event in London and Manchester.  Thanks to everyone who attended – it was great to see you all!  For those who couldn’t make it, or those who just want a reminder, here are a couple of top tips from our presentation: Optimising your forms for Increased Conversions… keep reading →

Are retailers making the most of their welcome emails?

Welcome emails by retailers – are they making the most of this valuable opportunity? We recently analysed 80 retailers signup processes and welcome emails, and what amazed me the most was how 87% of retailers have their subscribe below the fold, invisible to all, with the exception of those who are determined to work hard and… keep reading →

Email Subscribe Forms Report

Are your email subscribe forms ready for GDPR?

How do your email subscribe forms stand up? We’ve been hearing many conflicting stories about how well EU marketers are preparing to handle all the many changes that GDPR will bring to their acquisition. So, we decided to see for ourselves. Now the verdict is in: Some retailers will be ready to go on May… keep reading →

Helpful email marketing

Transition to ‘Helpful Email Marketing’

Helpful Email Marketing Helpful email marketing can even help you achieve one of your marketing goals – competitive superiority over everybody else in the inbox. You help your customers achieve their objectives. They, in turn, help you achieve yours. Everybody wins! Everybody talks about being “customer-centric” in their email marketing plans. “Putting the customer first”… keep reading →