Error message - facebook failure highlights why email reigns

Facebook failure highlights why email reigns

What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. No campaign research, launches or analysis. Gaahhhhh! But some resourceful email marketers seized the opportunity… keep reading →

Don’t let innovation overcome email common sense - image of a sign post

Don’t let innovation overcome email common sense

It’s important to decide whether a trend presents real opportunity or distraction. As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely do the writers advise their readers… keep reading →

Lightbulbs - stay in touch with customers who open rarely

When “One to Everyone” Email Messages Make Sense

First, the good news: For many years, experienced marketers have been preaching the advantages of targeting messages and using advanced segmentation for greater relevance, engagement and conversions, and marketers finally seem to be using these helpful tactics. Hooray! Now, the bad news: Some marketers are taking the advanced segmentation approach a little too much to… keep reading →