We’ve gathered a few of our favourite 2018 email marketing trends and predictions articles here for your ease. The bullet points are here to skim, but each one is definitely worth a proper read! Got any other hot tip for email marketing in 2018? Let us know!
We’re writing a report with our friends at Taxi for Email on what it’s like to make email campaigns for the Black Friday/Cyber Monday period, and we’d love to hear your thoughts. We know your time is valuable so this will only take a couple of minutes. If you want to be sent the report, then… keep reading →
Wow! I’m still buzzing from the fantastic Holistic Live Circle we hosted recently with our friends at Pure360. Komal Helyer, Pure360’s marketing director, and I talked with marketers from a wide range of industries about what they’re doing right now to increase conversions: what works, what doesn’t, and how marketers can drive higher conversions from… keep reading →
Double Opt-in is not a requirement of GDPR. Providing evidence of consent is, and DOI just one of the many ways you can provide evidence. MailChimp have changed to being to Single Opt-in (SOI) after being Double Opt-in (DOI) for many years. An interesting move and one I see the logic in. Since the news… keep reading →
At the recent Email Innovations Summit in London, Holistic’s CEO, Kath Pay had the pleasure of chairing a panel discussing “How to Prioritise your Customer – The Ins and Outs of Being Customer-Centric.” She led an impressive team of panellists, consisting of Marketing and CRM heads from Microsoft, Arsenal Football Club and Secret Escapes. If… keep reading →