Holistic Live! Together with Pure360 in Manchester

Last Wednesday, 5th July, we went up to Manchester for Holistic Live! Together; our event ‘It’s all about Marketing Automation’ with inspiring yet practical talks by Kath Pay of Holistic Email Marketing & Komal Helyer of Pure360. We were absolutely chuffed with the brilliant feedback we received, it was so good to see how everyone… keep reading →

Holistic Live! Circle – Personalisation in Email Marketing

A guest post by Jaicee Matthews from Pure360. Holistic Email Marketing, in partnership with Pure360, hosted an intimate invite-only roundtable discussion with leading brands to understand their challenges & successes with email personalisation.

How Hotels Can Use Guest Data to Personalise Email Marketing

When Taylor Short of Software Advice, a Gartner company, wanted to know more about using hotel guest data to create more engaging email experiences, he turned to Holistic’s Founder and Senior Consultant Kath Pay for advice. “Email marketing remains a valuable and effective method to reach and entice hotel guests with personalized details. Hospitality companies… keep reading →

6 Recommendations for Email Marketing Success in 2017

2017 is shaping up to be another great year for email marketing. GetResponse, Smartinsights, Content Marketing Institute, and Holistic Email all teamed up to deliver the most robust benchmark study by industry, “Email Marketing & Beyond: Global Industry Benchmarks 2017”. The good news is 58 percent of marketers are planning to increase their email marketing… keep reading →