Email and More: Attribution, Metrics and Reporting

As the cynical say, you can prove anything with statistics and in the world of email marketing there’s no shortage of numbers to pick from. Emails sent, emails opened, click-throughs and more are all fastidiously reported by our platforms. But all those numbers are for nothing if we’re using them wrong. And there are few… keep reading →

Customer Experience and Retention – An Email & More Recap

The panel was unanimous – as much as possible emails should strive to make recipients feel special by addressing their particular needs while making things as simple as possible for them to get through. “Customer experience is not just at the checkout or when choosing a delivery slot, but at every touchpoint that you share… keep reading →