Black Friday

Black Friday – How was it for you?

We’re writing a report with our friends at Taxi for Email on what it’s like to make email campaigns for the Black Friday/Cyber Monday period, and we’d love to hear your thoughts. We know your time is valuable so this will only take a couple of minutes. If you want to be sent the report, then… keep reading →

personalisation

2 Ways to Solve Your Greatest Email Personalisation Challenges

Wow! I’m still buzzing from the fantastic Holistic Live Circle we hosted recently with our friends at Pure360. Komal Helyer, Pure360’s marketing director, and I talked with marketers from a wide range of industries about what they’re doing right now to increase conversions: what works, what doesn’t, and how marketers can drive higher conversions from… keep reading →

Double Opt-in

Please Confirm That You Want To Read About Double Opt-in

Double Opt-in is not a requirement of GDPR. Providing evidence of consent is, and DOI just one of the many ways you can provide evidence. MailChimp have changed to being to Single Opt-in (SOI) after being Double Opt-in (DOI) for many years. An interesting move and one I see the logic in. Since the news… keep reading →