In the world of digital marketing, email stands out for its unparalleled return on investment (ROI). But why, despite this, is email marketing often one of the least funded channels in an organization? What can email marketers do to secure the budget they need to elevate their programs? These were the central questions posed in… keep reading →
From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give insights into your customers, which messages resonate… keep reading →
You’ve mapped out your customer journey, but what comes next? The real challenge lies in translating that map into an automated marketing strategy that engages your audience and drives results. In the second session of our “No Fears, No Tears” series, Janine Hamilton, Senior Strategic Consultant at Actito, delves into the art of turning customer… keep reading →
Customer journey mapping and marketing automation are powerful tools on their own, but how do they come together in real-world scenarios? In the final session of our “No Fears, No Tears” series, we hosted a lively panel discussion with industry experts who shared their experiences and insights on activating customer journeys through automation. Tracy Ilunga… keep reading →
Is customer journey mapping a daunting concept or an untapped opportunity? For many marketers, just hearing the term might evoke a sense of overwhelm. But as Kath Pay, founder and CEO of Holistic Email Marketing, explains in the first session of our “No Fears, No Tears” series, journey mapping doesn’t have to be intimidating. In… keep reading →