Feb Round-up: Holistic Live! Together

By Brittany Rudkin

Yesterday we had our first Holistic Live! Together, and a great time was had by all! In the past we’ve run webinars, workshops & training days, but this was our first live gathering. And we are super excited to put on our next one!

We know the community of email marketers has a healthy appetite for learning. So, to contribute to the email community, we wanted to create these moments for us to come together. Sharing is caring, after all.

The Art of Crafting Subject Lines that Convert

Kath Pay spoke to us about the right way to approach subject lines. Her presentation including such insights as…

  • Most people will only see the subject line.
  • Focus on the objective of the email.
  • Craft your subject line immediately after writing your objective.
  • Use action words.
  • Turn it into a customer-centric subject line.

Using these tips, your subject lines are sure to be more effective at reaching your goal.

So thanks to everyone who came and made it such a success! We are looking forward to collaborating with guest speakers in the future. If that could be you please get in touch.

We are going bigger & better for our next Holistic Live! Together on 27th April, so save the date as details will be announced soon…

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