Campaign Monitor did a roundup of 10 predictions for 2016 by 10 leading experts. Kath was asked to contribute…
Email campaigns will predict the content you want
One of the things that marketers are constantly struggling with is optimizing their campaigns, with the objective of being able to deliver emails that are valuable to the consumer.
For the past couple of years, automation and personalization have featured heavily on the email marketer’s agenda to implement, and now machine learning simply takes both of these one step further, with the end result being 1:1 emails that have been optimized for each individual based upon their actions and interactions with websites and emails.
You can see the original round up at Campaign Monitor