Why don’t people click your emails? This post explores how trust, emotion, and fast-vs-slow thinking impact email engagement. Instead of blaming the CTA button, learn how to build the right psychological journey — one that makes clicking the next natural step, not a hard decision.
Persuasion should build trust, not break it. This blog post explores how ethical persuasion relies on empathy, transparency, and behavioural science to create long-term value and engagement — without resorting to manipulative dark patterns. Discover how marketers can influence responsibly while maintaining integrity and building customer relationships based on respect.
I’m not exaggerating (much) when I say email testing is my life. Whenever I meet with a new email marketing team, one of my first questions is “What kind of email testing do you do?” That’s why I ran a poll on LinkedIn where I asked people, “What is your main goal when performing an… keep reading →
Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs. AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence… keep reading →
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