Persuasion should build trust, not break it. This blog post explores how ethical persuasion relies on empathy, transparency, and behavioural science to create long-term value and engagement — without resorting to manipulative dark patterns. Discover how marketers can influence responsibly while maintaining integrity and building customer relationships based on respect.
I’m not exaggerating (much) when I say email testing is my life. Whenever I meet with a new email marketing team, one of my first questions is “What kind of email testing do you do?” That’s why I ran a poll on LinkedIn where I asked people, “What is your main goal when performing an… keep reading →
Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs. AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence… keep reading →
Maximise your email marketing ROI with professional services that optimise segmentation, automation, and deliverability. From comprehensive audits to data-driven strategies, discover how expert insights can enhance engagement, increase conversions, and drive sustainable growth. Partner with the right provider to unlock your email marketing potential and achieve outstanding results.
How can you prove the true value of your email marketing efforts to senior management? It’s a challenge many email marketers face, especially when traditional metrics like opens and clicks don’t translate easily to business outcomes like revenue. In Episode 8 of Email & More, moderator Skip Fidura led a rich discussion with industry experts… keep reading →