25 Email Marketing Influencers You Need to Follow

Following email marketing influencers on Twitter is not only a great way to stay in the know about trends, to gather best practices, and to learn new things–but it can help your business, too. The more you know and apply, the stronger your email marketing becomes. However, you can’t follow everyone. For this post, we’ve… keep reading →

Dear Brand…yours sincerely, Consumer

I recently received an email from a company whose content I really enjoy. More than that – as I am in contact with many brands who would benefit from using their service, I have referred clients to them over the past year. However, to my dismay (as a subscriber) I received the following email from… keep reading →

Email campaigns will predict the content you want

Campaign Monitor did a roundup of 10 predictions for 2016 by 10 leading experts. Kath was asked to contribute… Email campaigns will predict the content you want One of the things that marketers are constantly struggling with is optimizing their campaigns, with the objective of being able to deliver emails that are valuable to the… keep reading →

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Why email calls to action are different to webpage CTAs

Note: There are 3 main steps in the conversion process within email: 1: Convert to open; 2: Convert to click; 3: Convert to final objective (generally on landing page). In this post, we’re focusing on steps #2 and #3. When creating calls to action in email, never lose sight of the fact that email is… keep reading →

Email Marketing

3 Steps to Increasing Email Conversions: Open > Click > Convert

Open There are 3 key steps to increasing email marketing conversions: Open > Click > Convert, and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider the email,… keep reading →