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2018 email marketing trends

Round-up of 2017’s trends and predictions for 2018 email marketing trends

We’ve gathered a few of our favourite 2018 email marketing trends and predictions articles here for your ease. The bullet points are here to skim, but each one is definitely worth a proper read!   Got any other hot tip for email marketing in 2018? Let us know!

customer-centric

How to Prioritise your Customer: The Ins and Outs of Being Customer-Centric

At the recent Email Innovations Summit in London, Holistic’s CEO, Kath Pay had the pleasure of chairing a panel discussing “How to Prioritise your Customer – The Ins and Outs of Being Customer-Centric.” She led an impressive team of panellists, consisting of Marketing and CRM heads from Microsoft, Arsenal Football Club and Secret Escapes. If… keep reading →

email marketing experts top recommendation

12 Email Marketing Experts Reveal Their Top Tips For Increasing Conversions Throughout The Customer Journey

We asked the best email marketing experts the burning question: “What are some top recommendations for increasing conversions throughout the customer journey?” So we asked 12 of the best email marketing experts what their top recommendation was…all is revealed below! So, get comfy and settle in for some insightful tips from Kath Pay, David Daniels,… keep reading →

Email Marketing

3 Steps to Increasing Email Conversions Part 1

Converting your subscribers to open and read the email There are 3 key steps to increasing email marketing conversions and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply… keep reading →

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On the blog…

  • Why emotions drive marketing decisions (even when we think they don’t)
  • It all starts with a hypothesis: the missing piece in most email testing
  • Why I rarely (if ever) recommend anything but a 50/50 split test in email marketing
  • Real persuasion doesn’t require manipulation
  • Zero-click Email Marketing – Now What?
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