At the recent Email Innovations Summit in London, Holistic’s CEO, Kath Pay had the pleasure of chairing a panel discussing “How to Prioritise your Customer – The Ins and Outs of Being Customer-Centric.” She led an impressive team of panellists, consisting of Marketing and CRM heads from Microsoft, Arsenal Football Club and Secret Escapes. If… keep reading →
We asked the best email marketing experts the burning question: “What are some top recommendations for increasing conversions throughout the customer journey?” So we asked 12 of the best email marketing experts what their top recommendation was…all is revealed below! So, get comfy and settle in for some insightful tips from Kath Pay, David Daniels,… keep reading →
Following email marketing influencers on Twitter is not only a great way to stay in the know about trends, to gather best practices, and to learn new things–but it can help your business, too. The more you know and apply, the stronger your email marketing becomes. However, you can’t follow everyone. For this post, we’ve… keep reading →
I recently received an email from a company whose content I really enjoy. More than that – as I am in contact with many brands who would benefit from using their service, I have referred clients to them over the past year. However, to my dismay (as a subscriber) I received the following email from… keep reading →
Note: There are 3 main steps in the conversion process within email: 1: Convert to open; 2: Convert to click; 3: Convert to final objective (generally on landing page). In this post, we’re focusing on steps #2 and #3. When creating calls to action in email, never lose sight of the fact that email is… keep reading →