As email marketers, we often face a fundamental challenge: how do we ensure our emails are both visually compelling and accessible to a wide range of users? With AI and new accessibility tools shaping the future, it’s time to rethink email design principles. One key lesson? It’s not just about the aesthetics of an… keep reading →
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting… keep reading →
A/B testing is an indispensable tool in email marketing that helps uncover what truly resonates with your audience. Yet, for many email marketers, navigating the maze of best practices, data interpretation, and hypotheses can seem daunting. That’s exactly what the panelists explored in the latest episode of Email & More, moderated by Adeola Sole, as… keep reading →
Explore how innovative thinking can revolutionise email marketing. By rethinking best practices, overcoming outdated methods, and embracing strategic testing, email marketers can break free from limitations and better connect with customers. Learn how to drive lasting engagement by prioritising a holistic, permission-based approach.
Email marketing attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have all the answers. In fact, I’m not sure that anyone does. But it is a topic that deserves much more attention. The more… keep reading →