Why should you focus on engagement marketing rather than just pushing your products? It’s a question that many brands face as they navigate the increasingly complex landscape of digital marketing. In the third session of our “Unspoken Challenges” series, Janine Hamilton, Senior Strategic Consultant at Actito, explores the compelling reasons behind adopting an engagement-first approach… keep reading →
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open… keep reading →
Email marketing works. You already know this but so do your competitors, companies from outside your industry, and nearly everyone who’ve wished for a higher return on their investment. The daily number of emails exchanged in 2022 is forecasted to be 333.2 billion – talk about a cluttered marketing channel. The only way you can differentiate yourself… keep reading →
A/B testing is an indispensable tool in email marketing that helps uncover what truly resonates with your audience. Yet, for many email marketers, navigating the maze of best practices, data interpretation, and hypotheses can seem daunting. That’s exactly what the panelists explored in the latest episode of Email & More, moderated by Adeola Sole, as… keep reading →
Explore how innovative thinking can revolutionise email marketing. By rethinking best practices, overcoming outdated methods, and embracing strategic testing, email marketers can break free from limitations and better connect with customers. Learn how to drive lasting engagement by prioritising a holistic, permission-based approach.