Have you ever wondered why some brands excel at customer engagement while others struggle to keep their audience interested? The key often lies in how they manage the customer experience through email marketing. In the first session of our “Unspoken Challenges” series, Kath Pay, CEO of Holistic Email Marketing, dives deep into this topic, sharing… keep reading →
Ever feel overwhelmed by the sheer number of tasks in email marketing? You’re not alone. Prioritizing what to focus on, especially when it comes to crafting the perfect customer email journey, can be daunting. In the second session of our “Unspoken Challenges” series, Scott Cohen, Email Channel Manager at Purple, breaks down how to effectively… keep reading →
Why should you focus on engagement marketing rather than just pushing your products? It’s a question that many brands face as they navigate the increasingly complex landscape of digital marketing. In the third session of our “Unspoken Challenges” series, Janine Hamilton, Senior Strategic Consultant at Actito, explores the compelling reasons behind adopting an engagement-first approach… keep reading →
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open… keep reading →
Email marketing works. You already know this but so do your competitors, companies from outside your industry, and nearly everyone who’ve wished for a higher return on their investment. The daily number of emails exchanged in 2022 is forecasted to be 333.2 billion – talk about a cluttered marketing channel. The only way you can differentiate yourself… keep reading →