Customer journey mapping and marketing automation are powerful tools on their own, but how do they come together in real-world scenarios? In the final session of our “No Fears, No Tears” series, we hosted a lively panel discussion with industry experts who shared their experiences and insights on activating customer journeys through automation. Tracy Ilunga… keep reading →
Is customer journey mapping a daunting concept or an untapped opportunity? For many marketers, just hearing the term might evoke a sense of overwhelm. But as Kath Pay, founder and CEO of Holistic Email Marketing, explains in the first session of our “No Fears, No Tears” series, journey mapping doesn’t have to be intimidating. In… keep reading →
Have you ever wondered why some brands excel at customer engagement while others struggle to keep their audience interested? The key often lies in how they manage the customer experience through email marketing. In the first session of our “Unspoken Challenges” series, Kath Pay, CEO of Holistic Email Marketing, dives deep into this topic, sharing… keep reading →
Ever feel overwhelmed by the sheer number of tasks in email marketing? You’re not alone. Prioritizing what to focus on, especially when it comes to crafting the perfect customer email journey, can be daunting. In the second session of our “Unspoken Challenges” series, Scott Cohen, Email Channel Manager at Purple, breaks down how to effectively… keep reading →
Why should you focus on engagement marketing rather than just pushing your products? It’s a question that many brands face as they navigate the increasingly complex landscape of digital marketing. In the third session of our “Unspoken Challenges” series, Janine Hamilton, Senior Strategic Consultant at Actito, explores the compelling reasons behind adopting an engagement-first approach… keep reading →