How can you prove the true value of your email marketing efforts to senior management? It’s a challenge many email marketers face, especially when traditional metrics like opens and clicks don’t translate easily to business outcomes like revenue. In Episode 8 of Email & More, moderator Skip Fidura led a rich discussion with industry experts… keep reading →
As email marketers, we often face a fundamental challenge: how do we ensure our emails are both visually compelling and accessible to a wide range of users? With AI and new accessibility tools shaping the future, it’s time to rethink email design principles. One key lesson? It’s not just about the aesthetics of an… keep reading →
A/B testing has become a foundational strategy in email marketing, offering marketers the opportunity to optimise engagement, increase conversions, and make data-driven decisions. Whether it’s testing subject lines, email content, or call-to-action buttons, A/B testing allows for continuous refinement of email campaigns. Drawing on a wealth of industry insights, this post summarises key best practices… keep reading →
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting… keep reading →
From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give insights into your customers, which messages resonate… keep reading →