Persuasion should build trust, not break it. This blog post explores how ethical persuasion relies on empathy, transparency, and behavioural science to create long-term value and engagement — without resorting to manipulative dark patterns. Discover how marketers can influence responsibly while maintaining integrity and building customer relationships based on respect.
Maximise your email marketing ROI with professional services that optimise segmentation, automation, and deliverability. From comprehensive audits to data-driven strategies, discover how expert insights can enhance engagement, increase conversions, and drive sustainable growth. Partner with the right provider to unlock your email marketing potential and achieve outstanding results.
How can you prove the true value of your email marketing efforts to senior management? It’s a challenge many email marketers face, especially when traditional metrics like opens and clicks don’t translate easily to business outcomes like revenue. In Episode 8 of Email & More, moderator Skip Fidura led a rich discussion with industry experts… keep reading →
As email marketers, we often face a fundamental challenge: how do we ensure our emails are both visually compelling and accessible to a wide range of users? With AI and new accessibility tools shaping the future, it’s time to rethink email design principles. One key lesson? It’s not just about the aesthetics of an… keep reading →
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting… keep reading →